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BEIRUT: The Nation Brand Perception Index (NBPI) ranked Lebanon in 174th place among 200 countries around the world and in 15th place among 19 countries in the Middle East and North Africa region in the second quarter of 2009, as reported by Lebanon This Week, the economic publication of the Byblos Bank Group.

Lebanon also came in 35th place among 39 upper-middle income countries (UMICs) included in the survey.

The NBPI represents the first scientific basis for analyzing international perceptions of a country’s brand. It covers the tone, whether positive or negative, and frequency of mentions in the international media. It said the number of times a country is mentioned reflects the strength of the brand, but not necessarily its quality.

The index is based on a quarterly analysis of millions of mentions of countries in hundreds of thousands of news articles in 38 prominent global media sources.

Globally, Lebanon ranked ahead of Serbia, Bosnia and Herzegovina and Bangladesh and came behind Moldova, Germany, and Bolivia. It also ranked ahead of Russia and behind Latvia and Romania among UMICs. Lebanon ranked in 174th place globally in the second quarter of 2009, up from 182nd place in the first quarter of this year and from 190th place in the second quarter of 2008. Lebanon received a score of 43 points, below the global average of 49.7 points and the UMICs average of 49.5 points, as well as below the MENA average of 46.2 points and the Arab average of 47.8 points. – The Daily Star